With vaccination rates on the rise and the push for economic revitalization, Mexico is gearing up for the most successful edition of "El Buen Fin" in 2021. This shopping event is expected to far exceed last year's figures.
The National Chamber of Commerce, Services, and Tourism of Mexico City (Canaco-CdMx) has released encouraging estimates: they project sales reaching 38,909 million pesos, translating to a robust increase of 55.1% compared to 2020.
Nathan Poplawsky, leader of Canaco, emphasizes that the primary mission of "El Buen Fin" is to strengthen the national economy and boost the domestic market. And with the participation of 19,000 businesses offering discounted products and services, the impact will be tangible.
A novelty this year will be the integration of the digital inclusion strategy for SMEs, designed by the Ministry of Economy.
This initiative seeks to empower small and medium-sized businesses by providing them with training in technological tools, thus optimizing their online sales and e-commerce.
What are the key dates for El Buen Fin 2021?
From November 10th to 16th, consumers will have the opportunity to purchase a wide range of products, from technology to fashion. Poplawsky anticipates that items such as screens, cell phones, laptops, video games, jewelry, clothing, and more, will dominate shopping lists.
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