In Mexico, replicating corporate operations between Mexico City and Monterrey is uncommon: less than 1% of companies do so, according to data from SiiLA. However, when multinationals consolidate their presence in the country, that tends to be the architecture they choose. Universal Music follows the same logic.

In recent weeks, the company signed a two-year lease for more than 700 square meters of Class A office space at Torre Vasconcelos in San Pedro Garza García, Monterrey. The space occupies one of the tower’s seven floors and reinforces its headquarters at Río Tigris 33 in Mexico City.

This move reflects the growing weight of the music business in Mexico. For major record labels, the country is no longer just a consumer market, but a platform from which to produce, distribute and manage talent for the world, including Latin America, which today represents about 5% of Universal Music’s global recorded music revenue.

In that context, Universal Mexico has restructured to promote the international projection of local talent. Two years ago, the company appointed Alfredo Delgadillo as president and CEO and also placed him in charge of the Fonovisa-Disa label, one of the most important regional Mexican music catalogs. The decision reflects the profile Delgadillo has built within the group: over the past decade, he has driven the launch and international expansion of local artists such as Lasso, Danna Paola, and Mon Laferte, while also developing live events that project the brand through Latin talent.

That profile is key for a company that is increasingly focused on integrating local labels and repertoires into its global network. Through Virgin Music Group, Universal acquired the label Saban Music Latin in 2024 and has signed agreements with companies such as DEL Records and the Mexican label Socios Music, strengthening its exposure to the international boom of regional Mexican music.

For that reason, it makes sense to structure its presence between Mexico City and Monterrey. The former concentrates the creative and operational infrastructure of the music industry—labels, management, studios, promoters and media—while the latter has consolidated itself as one of the country’s main business centers and a natural connection point with the North American market.

Real estate data is beginning to reflect this dynamic. Over the past three years, the space occupied by media and entertainment companies has grown at a compound annual rate of roughly 5% in Mexico City and 22% in Monterrey. Although the segment still represents less than 1.5% of both markets—and its corporate inventory in the capital is more than one hundred times larger than in Monterrey—the growth coincides with the increasing institutionalization of the Latin music business in Mexico.

For more information about the office market, visit SiiLA Market Analytics or write to contacto@siila.com.mx.