This Is How the Convention Center and Pepsi Center WTC Seek to Reinvent Themselves

International Exposition and Convention Center WTC and Pepsi Center WTC are undergoing a transformation into a premier entertainment destination with augmented reality, digital enhancements, and a focus on promoting Mexico City's muralist tradition.

Photograph of the convention center at WTC. Photo: Pepsi Center WTC.

06/09/2022

The International Exposition and Convention Center WTC and Pepsi Center WTC are on the verge of renewing their essence to become a destination where customers can enjoy a wider range of entertainment, transforming from a mere venue for massive events into a place where every visitor can experience unparalleled comfort and enjoyment. This year, the management of the International Exposition and Convention Center WTC and Pepsi Center WTC will invest over one million dollars to enhance the digital experience of the venue, providing more tools to diversify their offerings to customers and visitors, including augmented reality.

One of the first ventures in the WTC's business diversification will be the launch of the virtual reality platform of "El Chavo del 8," where visitors can interact with the neighborhood, explore the barrel, and learn more about this iconic Chespirito series. Likewise, the surroundings of the World Trade Center, located in the Nápoles neighborhood in Mexico City, will be transformed with the implementation of screens that will offer various amenities to those who visit the venue.

Furthermore, in the near future, the WTC aims to become an artistic repository, promoting the muralist tradition of Mexico City and its new exponents. Luis Fernando Alcalá, CEO of the International Exposition and Convention Center WTC and Pepsi Center WTC, is confident that the new offerings will be completed this year, turning the venue into a destination where people can attend exhibitions, whether in person or remotely.

Read the full article (in Spanish).

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