Despegar Will Continue Its Mergers and Acquisitions Strategy in Mexico

Despegar, the Argentine travel company, plans to expand in Mexico through mergers and acquisitions following its acquisition of BestDay in 2020.
Despegar will also launch a loyalty program called "Pasaporte Despegar" to increase user travel frequency and average spending, aiming for a 20% sales increase per user.

Photograph of a plane taking off in Mexico. Photo: 1971yes.

07/21/2021

In the midst of the gradual recovery of the tourism industry, the travel company Despegar foresees further expansion in Mexico through mergers and acquisitions. This expansion follows its acquisition of BestDay in 2020.

Additionally, Despegar plans to introduce a loyalty program called "Pasaporte Despegar," which allows users to earn points for each purchase made. The program's objective is to increase user travel frequency and average spending, with the aim of achieving a 20% increase in sales per user.

The success of the program in Brazil and Argentina, where nearly one million users have already registered, has prompted Despegar to launch it in Mexico.

By offering points that can be redeemed for flights, hotel stays, and other services, the loyalty program incentivizes purchases. It has three membership tiers based on annual spending: Traveler, Explorer, and Global.

Despegar expects the loyalty program to have a similar impact in Mexico as it has had in Argentina and Brazil, where one in four users currently participate in the program.

Read the full article (in Spanish).

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