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Oxxo, owned by Femsa, is a convenience store chain that has been expanding in Mexico since 2009 and is now expanding globally, including plans to enter the European market.
Oxxo is expanding its stores globally. Photo: Oxxo.
09/05/2022
Femsa, the conglomerate that owns Oxxo convenience stores, has successfully expanded its presence in Mexico since at least 2009. In 2018, Oxxo was opening up to four stores per day.
Although the Covid-19 pandemic slowed down their expansion in 2020, with a decrease to 0.6 daily openings, the company has since resumed its growth. In 2021, the chain opened approximately two stores per day, and in 2022, the opening rate was close to 0.8 stores per day.
Oxxo's expansion strategy is not limited to Mexico; it has global ambitions.
Recently, Femsa announced the acquisition of Valora, a Swiss convenience store chain, for a sum of $1.2 billion.
We can expect to see Oxxo expanding into Europe. Currently, the chain has a presence in several Latin American countries, including Brazil, Chile, Colombia, and Peru.
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