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NH Hotel Group Allies with Global Hotel Alliance
- NH Hotel Group joins Global Hotel Alliance, the largest global alliance of independent hotel brands, merging NH Rewards into NH Discovery to create one of the world's most extensive loyalty programs in the hospitality sector, with 21 million members and over 800 hotels and resorts across 40 brands.
06/14/2022
NH Hotel Group announced today that it will become part of the Global Hotel Alliance, the world's largest alliance of independent hotel brands.
As part of this agreement, the company will transform its NH Rewards loyalty program into NH Discovery, in order to integrate it into the Global Hotel Alliance rewards campaign.
The move will create one of the world's largest loyalty programs in the hospitality industry, with 21 million members and more than 800 hotels and resorts across 40 brands, according to a statement.
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