Sephora inaugurates its latest opening of the year in Mexico

Sephora continues expanding in Mexico with the opening of its 32nd store in Tijuana, marking its debut in the border city.

Sephora plans to reach 60 stores across Mexico by 2027. Photo: SiiLA Archive.

12/15/2022

Sephora, the luxury giant owned by LVMH, has successfully concluded its 2022 expansion plan in Mexico with the recent opening in Tijuana. The grand event took place on December 8th, in the presence of Dario Aguilar, CEO of Sephora Mexico.

This new store in Tijuana marks the 32nd establishment of Sephora in the Mexican market and represents the chain's debut in the border city.

Throughout 2022, Sephora executed a strategic expansion project by adding new stores in different locations, including Galerias Monterrey in the state of Nuevo Leon, Forum Tlaquepaque in Jalisco, and the Mitikah mega complex in Mexico City. Sephora's ambitious goal is to reach 60 stores across Mexico by 2027.

Read the full article (in Spanish).

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