SoftBank to operate WeWork brand in Mexico and other Latam countries

WeWork forms a strategic partnership with SoftBank Latin America Fund to exclusively operate in Mexico, Argentina, Brazil, Chile, and Colombia.
This collaboration aims to strengthen WeWork's presence in the Latin American market by leveraging SoftBank's local operational expertise and investment capabilities.

SoftBank has branches like this one in various parts of the world. This company specializes in investment management. Photo: BigStock.

05/26/2021

WeWork, the coworking company, has announced a strategic partnership (joint venture) with SoftBank Latin America Fund, which will exclusively operate the shared workspace brand in Mexico, Argentina, Brazil, Chile, and Colombia. This agreement aims to enhance WeWork's position in the market by leveraging the fund's local operational expertise to cater to companies seeking flexible workspace solutions in Latin America. SoftBank's deep understanding of the global and local technology landscape, along with its expanding investment ecosystem in the region, makes it the perfect partner for WeWork.

The real estate companies focused on shared spaces faced declining sales in 2020 due to the COVID-19 pandemic. The measures taken to restrict mobility and prevent the spread of the virus led people to work from home and abandon coworking spaces. However, WeWork's partnership with SoftBank provides strong financial backing and demonstrates their commitment to optimizing international markets with local capital and operational experience.

Read the full article (in Spanish).

Latam

Mexico

National

Coworking

Market Analytics

Investments

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