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SMI - GERAL Q1 2026
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VXT to Invest More than US$60 Million in the Development of Hasbro City

  • Hasbro City, the first of 12 entertainment centers in Latin America, is set to open in Mexico.
  • VXT, an investment firm, will develop the 12 theme parks with an estimated investment of $60 to $75 million.

Hasbro will build 12 theme parks in LATAM. Photo: @HasbroCity
Hasbro will build 12 theme parks in LATAM. Photo: @HasbroCity
04/27/2022
Hasbro City, the first of 12 entertainment centers in Latin America, is set to become a reality in Mexico. This unique family entertainment offering will feature interactive and virtual reality games, skill-based attractions, mechanical rides, and new food and beverage experiences, including Candyland and the first Hasbro store in the region.

According to a press release from Hasbro, the plan includes "over 9,000 square meters of fun, where the iconic, beloved, and multi-generational brands of Hasbro [...] will be the stars of the entertainment center.

"The investment firm VXT will develop the 12 theme parks with Hasbro's brands in Latin America, with an estimated investment of $60 to $75 million. VXT Negocios is a Mexican company that promotes and believes in the model of strategic alliances to achieve business excellence. 

Latam
Mexico
National
CRE
Market Analytics
Development

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