Yogufrut Buys Offices for 49.7 Million Pesos in Monterrey While Expanding Franchises

While expanding its franchise network in Mexico, Yogufrut has also begun investing in office space. Over the past month, the frozen yogurt chain invested 49.7 million pesos (roughly $2.9 million) to acquire two offices totaling more than 600 square meters in Tower 5 of the Valle Oriente Corporate Park, in San Pedro Garza García, Monterrey.

The transaction represents just under 7% of the building’s gross leasable area and reflects a stage of corporate consolidation for the company, which currently concentrates at least two-thirds of its franchises in northern Mexico and the Bajío region, with a strong presence in states such as Nuevo León, Coahuila and Querétaro, as well as the State of Mexico. That distribution is also evident in the country’s main shopping centers, where the area occupied by Yogufrut in the north is up to 12 times greater than in central Mexico and the Bajío.

Sector data helps put that presence into perspective.

Over the past three years, among frozen yogurt chains operating in shopping centers, Yogufrut has expanded the most, with nearly 60% growth in the area occupied by its franchises, according to SiiLA data. It was followed by Frutal Yogurt, which grew 29%, while Nutrisa and Yogen Früz maintained their footprint virtually unchanged. In contrast, other brands—such as Nuny’s Yogurt and Moyo—reduced their space in shopping centers.

Even so, the brand’s scale remains smaller than that of other operators in the sector.

The company acknowledges just three of its own flagship stores in northern Mexico and, in terms of total presence in shopping centers, Nutrisa accounts for more than 70% of the area occupied by frozen yogurt chains, followed by Yogufrut with less than 20% and Moyo with around 6%.

In that context, the company’s recent growth is beginning to translate into greater operational complexity, which often requires additional structures for coordination, support and market development. The acquisition of offices in Monterrey fits into that transition: as a network of operators expands geographically, central functions become more relevant. At that point, a brand ceases to be merely a collection of points of sale and begins operating as a system that manages operators, territories and contracts.

Much of Yogufrut’s recent performance stems from the frozen yogurt boom in shopping centers between 2010 and 2015. Since then, the concept has become established within the tenant mix of many malls.

According to consulting firm Grupo IMARC, the frozen yogurt market in Mexico currently exceeds $1.6 billion and could grow at a compound annual rate of 5.8% over the next seven years, reaching nearly $2.8 billion by 2033.

Against this backdrop, Yogufrut’s investment in office space can also be read as a bet on the permanence of a category that, after more than a decade in shopping centers, is beginning to consolidate as a stable business.

For more information on the performance of retail tenants in Mexico, consult SiiLA Market Analytics or contact us at contacto@siila.com.mx.