As Donald Trump returns to the presidency, Cemex announced a $6 billion investment in the United States. The funds will be used for maintenance and acquisition of cement, concrete, and aggregate plants to reinforce the presence of the Mexican cement company in its second-largest market after Mexico.

This announcement comes at a pivotal moment. The U.S. represents over 30% of Cemex’s operating profits, and its expansion aligns with Trump’s rhetoric on strengthening local investment and bilateral trade. With this move, the company is not just betting on the U.S. market, but sending a clear signal: Mexican companies are ready to grow north of the border, even amidst the uncertainty of the new administration.

More than an asset purchase, Cemex’s investment aims to strengthen its presence in a market where it already plays a strategic role. In the U.S., aggregates—gravel, sand, and crushed stone used in constructing roads, buildings, and infrastructure—have become its most profitable segment. This business generates 36% of Cemex’s EBITDA in the country, leaving more than 30% of every dollar in operating profit, making it a cornerstone of its strategy.

In addition to aggregates, Cemex operates in two core businesses: cement, the foundation of its global expansion, and ready-mix concrete, a key input for large construction projects. The company has further strengthened its position in the sector with strategic alliances, such as its recent partnership with Couch Aggregates to expand its material reserves in the U.S.

The scale of this most recent bet becomes clear when looking at Cemex’s infrastructure. Currently, Cemex operates an extensive production network in both Mexico and the U.S. North of the border, it operates 10 cement plants, nearly 50 aggregate quarries, and more than 280 ready-mix concrete plants, representing 16% of its global cement production infrastructure and 21% of its ready-mix concrete plants worldwide. In Mexico, the company maintains its largest operational platform, with 15 cement plants, 13 aggregate quarries, and 661 ready-mix concrete plants, accounting for 23% and 49% of its global infrastructure in these segments, according to data analyzed by SiiLA.

This operational network becomes even more significant in a market where the demand for construction materials has grown steadily. In recent years, the boom in housing projects, urban renewal, and infrastructure has driven demand for cement and aggregates in the U.S. While the new administration’s priorities remain unclear, Trump’s first term saw investments in infrastructure that, although only partially executed, benefited the sector. Cemex appears to be getting ahead of the curve, securing greater production capacity in a market where competitors like Vulcan Materials and Heidelberg Materials have also expanded their presence.

However, this expansion in the U.S. is not an isolated move but part of a broader reorganization strategy. While strengthening its presence in the country, Cemex has closed operations in Guatemala and the Dominican Republic, selling assets worth over $1.1 billion. In Mexico, the company is confident that growth in concrete for industrial projects will offset the slowdown in construction following the elections.

Mexico remains the heart of Cemex, not only in operational terms but also in its economic impact. The construction sector accounts for about 3% of Mexico’s industrial sector and 6% of the country’s GDP, according to data from SiiLA and INEGI. In this context, the company employs over 18,000 people nationally and maintains key infrastructure that supports its international expansion.

Despite the growth potential in the U.S. market, Cemex’s bet is not without risks. The uncertainty surrounding Trump’s trade policy could result in stricter regulations for foreign companies or a protectionist approach that could raise operational costs. Added to this are high interest rates, which could slow down construction in the U.S. and affect the demand for cement and concrete.

With a U.S. market that could benefit from a renewed infrastructure push and a Mexican industry poised to take advantage of nearshoring, Cemex is playing on two fronts. Its bet strengthens its presence in the north and exposes it to a volatile environment. In times of change, cement remains one of the most solid investments, but even the firmest structures can be shaken by political and economic tremors.

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