EXCLUSIVE | Netflix Expands —or Relocates?— to Polanco with New Offices in Mexico City

Netflix isn't just filming in Mexico. It's writing a strategic chapter in its history through the country's real estate. In the first quarter of 2025, the U.S.-based company leased 8,500 square meters of corporate office space in Torre II at Miyana in Nuevo Polanco—one of Mexico City's most coveted and emblematic commercial districts.

The transaction—completed quietly and alongside the announcement of a $1 billion investment to produce local content between 2025 and 2028—signals more than just a real estate expansion. It suggests an operational reconfiguration at a time when Latin America already accounts for 12% of Netflix's global revenue and 18% of its subscriber base—more than 53 million people.

Whether the move marks a relocation or the launch of a second operational front in Mexico remains unclear. SiiLA REsource reached out to Netflix for confirmation but had not received a response by press time.

Since 2019, the company has operated out of Torre Reforma on Mexico City's iconic Paseo de la Reforma, occupying just over 3,000 square meters. In 2020, that office was officially designated as its regional headquarters for Mexico and Latin America.

If Netflix is indeed preparing a new operations center, it's not doing so in a vacuum. Miyana is surrounded by firms that, from their own trenches, are redefining global influence within Mexico City. WarnerMedia has been operating in Torre I of the same complex since 2022. A few steps away, TikTok occupies approximately 8,800 square meters in Neuchatel Cuadrante Polanco, where it launched its Latin American flagship office in early 2024. Just a few blocks away, the new U.S. Embassy is under construction, and by 2026, Google may move into Torre Antara—rounding out a corporate ecosystem with regional capital ambitions.

This isn't an isolated move. In April of this year, SiiLA reported that Netflix signed a lease for more than 8,200 square meters in the OPI-07 building on Avenida Rebouças, in São Paulo's corporate heart. That new office adds to its existing spaces in Faria Lima Square and an industrial property in Barueri, expanding Netflix's footprint in Brazil under a similar logic: more space, centrality, and physical presence where it counts.

Like Brazil, Argentina, and Colombia, where Netflix operates relevant offices, it continues to bet on Latin America. But in Mexico, that bet plays out at a different scale.

Brazil indeed has more subscribers (31% of Netflix's LATAM total); Argentina has deeper roots in audiovisual production, and Colombia has seen more recent growth. But Mexico offers a unique mix of strategic advantages: scale, talent, infrastructure, proximity to the U.S., and a capital city that concentrates on a narrative, operational, and symbolic infrastructure that's hard to replicate elsewhere in Latin America.

When a company built on storytelling shifts its offices, its investments, and its creative energy to a single geography, it's not just leasing square meters. It's drafting narrative. And in this one, Mexico isn't just a setting—it's the script.

SiiLA REsource will continue documenting—with data and analysis—the movements that are reshaping the map of real estate power across Latin America. For more information, contact us at contacto@siila.com.mx.