In the corporate world, the term ESG is increasingly becoming a common topic of discussion. Some still perceive it as a passing trend, but seasoned professionals in the commercial real estate market believe its impact is irreversible. This is because ESG criteria reflect a global sustainability strategy that significantly determines the level of business success.

While the term ESG may appear relatively new, gaining popularity in the business world in recent years, believe it or not, this acronym for "Environmental, Social, and Governance" has been around for almost two decades. Its origins trace back to the 2004 publication "Who Cares Wins, 2004-08," released by the United Nations Global Compact in collaboration with the World Bank.

ESG strategies may seem complex, but essentially, they encompass businesses' comprehensive sustainability criteria, which are already being adopted by companies of all sizes worldwide. Multinational corporations and their investors primarily led this movement. Over the years, generational shifts in the labor market and socially conscious consumer behavior have driven the adoption of strategies centered on environmental, social, and governance aspects within companies.

This sustainability movement intensified in the wake of the coronavirus pandemic, with the introduction of new ESG funds in the market and the actions of European leaders reinforcing the environmental discussion, particularly concerning global warming. A 2021 survey conducted by Ernst & Young, which included the opinions of 324 senior investment leaders worldwide, revealed that 90% of respondents analyze ESG performance in their investment strategies and decision-making processes. The study also highlighted that 78% of investors are interested in companies investing more in the quality of their sustainability reports.

However, how do these concepts apply to the commercial real estate market, and where does one begin? Before devising strategies and working towards objectives, it is crucial to understand how these principles operate in the industry.

Environmental: This involves analyzing practices related to responsible natural resource management, carbon emissions reduction, energy efficiency, and sustainable land use.

Social: It encompasses corporate social responsibility, including diversity and inclusion practices, workplace safety, community relations, and employee well-being.

Governance: Focuses on a company's governance structure, business ethics, transparency, regulatory compliance, and stakeholder accountability.

The first step in implementing an ESG strategy is to conduct a comprehensive analysis of the company to understand where it stands concerning these criteria, assessing operations, policies, and practices. Subsequently, aligning the company's actions and goals with the United Nations (UN) Sustainable Development Goals (SDGs) in Mexico is necessary. The UN has established 17 goals; however, each company can apply those goals that best fit its strategies and development perspectives. 

A practical example would be setting a carbon emissions reduction goal or implementing diversity and inclusion policies. Once the objectives and goals are defined, the phase of engaging all stakeholders (employees, suppliers, customers, investors, and communities) begins. Transparent and clear communication of initiatives is essential for the strategy's success and for garnering collaboration from all parties involved. Once this is achieved, creating a public report encourages more companies in the sector to invest in similar initiatives and promote sustainable agendas most suitable for the productive industry they impact.

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