Laika wants to Be the Unicorn of the Pet Market in Latam

Laika, a pet-focused platform, aims to expand in Mexico and become a unicorn in Latin America after raising $48 million in funding.
With exponential sales growth and plans to reach over 5 million pets in Latin America, Laika's recent funding round, led by Softbank, will be used to solidify its position in the Mexican market.

Laika has big plans to expand in Mexico. Photo: Bigstock

01/18/2022

Laika, the specialized pet platform, is determined to expand its presence in Mexico following a successful $48 million investment round. Their ambitions extend beyond Mexico, with plans to enter other Latin American countries like Peru, Argentina, and Ecuador.

Laika aims to join the region's unicorn club by 2023. In an interview with Forbes Mexico, Manuela Sánchez Villamarín, the co-founder and chief growth officer of Laika, revealed that within a year and a half, the company has become one of the top 5 firms in terms of sales in the Mexican market. Their sales experienced significant growth in 2021 in Mexico and Colombia, and they anticipate surpassing $500 million in sales by the end of 2022, serving over 5 million pets across Latin America.

The recent Series B funding round of $48 million was led by Softbank, known for its support of successful startups like Rappi. Other notable participants included Jam Fund, a co-founder of Tinder, FJ Labs, Delivery Hero, and prominent independent investors such as Carlos García (co-founder of Kavak), Pedro de Garay (CEO of GBM), and Hans Tung (from GGV Capital). Laika intends to utilize the majority of the funding to strengthen their position in the Mexican market, focusing on becoming the market leader by improving speed and providing superior service.

Read the full article (in Spanish)

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