Mabe Expands in Jalisco. Is This the Rise of Mexican Electronics?

Breaking ground is the first step to putting down roots. In the industrial market, it’s also a way to scale. According to sources consulted by SiiLA’s research team, Mabe will leave its 23,000-square-meter facility at CPA Guadalajara Technology Park and relocate to a new one spanning over 46,000 square meters at Kampus Industrial Santa Rosa, expected to be ready by mid-2026. T The move reflects a defining trait of today’s market: a landscape shaped by global giants, where Mexican companies must reinvent themselves to gain ground.

Today, around 230 brands compete in Mexico’s electronics sector, but just ten—including Whirlpool, Samsung, and Mabe, the only Mexican player—occupy 40% of the industrial footprint.

In that uneven playing field, every square meter secured is more than physical expansion—it’s a matter of commercial survival. Over the past year, the sector grew nearly 4%, driven by the arrival and expansion of U.S. and Asian companies, which accounted for 70% of total absorption. The remainder was split between Mexican and European firms, whose recent absorption performance was comparatively more modest.

During that period, for every square meter vacated by electronics companies, three were taken up, reflecting a positive net absorption and an operational reshuffling that favored the sector. And while global competition continues to intensify, many companies are consolidating their position by opting for more efficient spaces, cleaner technologies, and deeper integration into regional value chains.

That’s precisely what Mabe is doing. Behind its relocation—and in line with recent comments from Corporate Affairs Director Pablo Moreno—is a plan to overhaul its technological, operational, and labor structure. To that end, the company will invest $668 million in Mexico over the next two years.

And Mabe is not alone. Today, one in every eight electronics firms operating in Mexico is national. Over the past five years, local companies have expanded their footprint, now numbering 2.5 times more than in 2020 —a pace comparable to that of U.S. firms (2.7x) and European firms (3.0x), and ahead of Asian growth (1.7x). In a field still ruled by global titans, the trend is clear: more and more local players are managing to gain a foothold.

The growing presence of domestic firms in the sector is no small matter. As of early 2025, the electrical and electronics industry accounts for 19% of Mexico’s total exports, and this share is expected to continue rising. Hence, claiming space in this field is not just an industrial milestone; it’s a battle for the country’s economic trajectory: deciding what gets produced, what the nation bets on, and what drives its income from abroad.

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