Miniso Expects to Reach 200 Stores in Mexico by 2023

Miniso, a Japanese retailer, plans to expand its presence in Mexico to 200 stores by 2023.
The company aims to increase customer traffic and sales, introducing new products and securing additional licenses.

In 2022, Miniso acquired five new licenses to expand its product offerings in Mexico. Photo: Bigstock

10/26/2021

Miniso, a Japanese retailer of low-cost design products, is planning to expand its presence in Mexico with the aim of having up to 200 stores in the country by 2023. The company intends to boost customer traffic to its physical stores by 15 to 20% and expects sales to surpass pre-COVID-19 levels in the coming months.

Miniso has already secured five new licenses this year and anticipates three more in the first quarter of 2022 to enhance its product offerings in Mexico. According to Miniso, they have introduced over 1,340 new SKUs across their 10 different product categories, including Miniso products and licenses. Furthermore, they plan to add an additional 1,695 SKUs by the end of the year, bringing their total offering to over 3,000 new products.

Read the full article (in Spanish)

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