One Bag of Doritos at a Time, PepsiCo Expands in the Mexican Bajío

PepsiCo—the parent company of Sabritas—is expanding its industrial backbone in Mexico, vertebra by vertebra, and Celaya is one of its key pieces.

There, in the heart of the Bajío region, the company is building a new Sabritas plant: over 33,000 square meters within a complex nearing 90,000 square meters, with a total production capacity that could reach 80,000 metric tons of snacks per year—the equivalent of 1.3 billion medium-sized (62 grams) bags of Doritos.

The new facility, located in the Celaya Industrial Zone in Guanajuato, is expected to be delivered by mid-2026.

The expansion is not an isolated move. In its most recent annual report, PepsiCo identifies both Celaya and Vallejo—the latter in Mexico City—as two of its most strategic regions. SiiLA data confirms it: 44% of its production and logistics infrastructure is located in the Bajío, 36% in the north, and the remaining 20% in the Greater Mexico City area. However, in terms of operational volume and territorial density, the center and Bajío make up the company’s industrial core in Mexico.

This reflects more than just a geographic preference. It also illustrates the scale of its operations. According to SiiLA estimates based on official records, PepsiCo operates nearly 300 assets in Mexico—including plants, distribution centers, and logistics facilities—totaling over three million square meters. The entire portfolio is valued at just under $2.4 billion, making Mexico its third most important investment destination after the United States and Canada.

And it’s not just about physical presence. Mexico accounts for roughly 8% of PepsiCo’s global net revenue, making it its second most profitable market after the U.S. That share helps explain why the country attracts not only a robust operational network, but also recurrent investments, strategic expansions, and long-term planning.

Scale translates into raw materials. Sabritas alone—the group’s flagship snacks division—purchases approximately 350,000 metric tons of potatoes annually, equivalent to 21% of Mexico’s total potato production. That figure speaks not only to the strength of PepsiCo’s industrial engine but also to its weight within the national agri-food chain.

In this context, each new plant is more than just an expansion: it’s a strategic node in a network that links farmland, industry, and consumption. That’s why Mexico doesn’t just host a substantial share of PepsiCo’s global assets—it holds a significant portion of its operational muscle.

The implications go beyond the company itself. According to INEGI, the food and beverage sector—which spans from primary production to processing and distribution—accounts for nearly 2% of Mexico’s GDP. And when a single company reorganizes its production backbone at this scale, it’s not just a brand that’s reshaped, but an entire segment of the country’s economic machinery.

To learn more about how global brands perform across Mexico’s industrial real estate market, visit SiiLA Market Analytics or contact us at contacto@siila.com.mx.