Retail Dominates E-Commerce in Mexico, According to INEGI Study

The study, which is part of INEGI's experimental statistics, was based on information collected from companies that conducted online activities through a website. In September 2020, a total of 975,000 webpages with Mexican domains (.mx) were detected.

INEGI analysts determined the yearly update frequency of each Mexican domain site, also known as "heartbeat," and found that 20.4% showed no activity, 24.4% had very low activity, 16.4% had low activity, 15.4% had moderate activity, 16.1% had high activity, 5.9% had very high activity, and only 1.5% had extremely high activity. Additionally, the database of ".mx" domain webpages was cross-referenced with INEGI's "Statistical Registry of Mexican Businesses (RENEM)" to identify and link 73,597 companies. These companies were classified based on their utilization of the Internet for business activities. 

Of the 73,597 linked companies, 77.2% had a passive online presence, while 14.3% had an active presence, generating indirect income through online channels while primarily operating in physical locations. Online stores, online services, and ICT-related services accounted for 5.6%, 1.5%, and 1.4%, respectively. The study on e-commerce in Mexico highlighted the specific activities of businesses with websites and identified that the top three sectors were: 18.4% dedicated to retail trade, 13.5% to the manufacturing sector, and 11.8% to wholesale trade. 

Other notable sectors included professional, scientific, and technical services, accounting for 8.9%; temporary accommodation and food services, with 8.2%; other non-governmental services, with 7.3%; educational services, with 6.5%; and health and social assistance services, with 5.2%. 

Read the full article (in Spanish).