One in Ten Tenants: The TAMI Sector in the Offices of Mexico, Brazil, and Colombia

While many industries are shutting off lights and cutting space, a handful of companies continue to gain ground. Technology, advertising, media, and information firms —the TAMI sector— are increasingly occupying office space in Latin America’s major cities. In Mexico, Brazil and Colombia —three of the region’s largest economies— TAMI tenants may represent just one in ten, but their influence is rapidly expanding and reshaping the corporate real estate landscape.

Nowadays, the TAMI sector contributes up to 6% of GDP and holds between 6% and 10% of corporate space in Brazil, Colombia, and Mexico, where even amid a challenging economic environment, its office occupancy grew by 10%, 7%, and 2%, respectively, over the past year according to data from SiiLA, Statista, INEGI, ICEX, and DANE.

Its growth is measured not only in figures, but in decisions that change the workspace.

In Mexico, most TAMI firms operate from regional hubs. They seek visibility and positioning, so they favor large, high-profile, well-connected offices in areas such as Reforma, Santa Fe, or Polanco in Mexico City. They typically sign medium- or long-term leases with flexible clauses. For them, the office is not just a brand showcase —it’s a talent anchor.

In Brazil, the landscape is different. The market is more fragmented and diverse. Many firms are local or regional, operating with agile models and prioritizing efficiency over scale. Still, global giants like Google and Meta have begun to gain a firm foothold in landmark developments along São Paulo’s Avenida Faria Lima, one of the most expensive office markets in the country and, for decades, a stronghold of financial firms.

And in Colombia, the TAMI story is just beginning. Many firms are entering or expanding operations for the first time. They take small spaces, except for media companies, which already operate at a scale similar to Brazil. Bogotá concentrates demand, with limited volume but a rising trajectory that is beginning to set the tone for the sector.

But what do TAMI companies really look for when leasing office space?

TAMI firms typically occupy between 500 and 1,300 square meters, depending on the subindustry and region. This volume exceeds the average corporate occupancy in Latin America’s main office markets by two to four times, according to SiiLA data.

Generally, tech companies and media outlets tend to occupy larger spaces than advertising agencies. But that logic isn’t uniform. Space decisions depend on the ecosystem’s maturity, the expansion phase, and each market’s operational priorities. In Mexico, for instance, TAMI offices are, on average, nearly twice as large as in Colombia and 75% larger than in Brazil. Brazilian firms, in turn, occupy over 60% more space than their Colombian peers.

If the size of occupied space reflects business strategy, recent absorptions reveal the quality, visibility, and location standards defining the TAMI sector’s medium-term bet. Proof of this is that, over the past year, 80% of the space absorbed by these firms was in Class A or A+ buildings —confirming that their expansion responds to premium demands directly tied to productive efficiency.

So, how much has the sector grown?

TAMI companies are one of the driving forces behind the growth and recovery of Latin America’s office markets. In Mexico, Brazil, and Colombia alone, they accounted for about 23%, 9%, and 4% of total corporate space absorbed between Q1 2024 and the same period in 2025, respectively. This represents not just volume —but net momentum.

In Mexico, for every ten tenants in the sector that vacated space, thirteen new ones moved in, and for every ten square meters vacated, thirteen were taken.

In Brazil, tenant turnover followed a similar pattern —twelve newcomers for every ten departures— but the surface balance was even stronger: sixteen square meters occupied for every ten released.

Colombia, meanwhile, showed the most accelerated dynamic. For every ten exits, thirteen new entries, and for every ten square meters vacated, eighteen were occupied.

These figures reveal steady turnover but with increasingly solid net absorption. So, the TAMI sector isn’t just moving —it’s gaining ground. And with every square meter it takes, it raises the market standard.

To learn more about tenant movement in Latin America’s leading office markets, visit SiiLA REsource or write to us at contacto@siila.com.mx.