With its distinctive offering of sports and outdoor products, this new boutique becomes the most representative Timberland store in Latin America. Spanning 431 square meters across 3 levels and a terrace, this flagship store reflects the brand's renewed DNA, which has positioned it as a leader in recent years. 

The opening of this store in Masaryk marks a milestone for Timberland in Mexico and showcases its growth and acceptance among Mexican consumers, with sales reaching $50 million and a prominent position in the market. 

 In addition to this successful opening, the brand has maintained its expansion and growth plan in Mexico, with the opening of 7 new stores in different locations across the country, including Guadalajara, León, Tlaxcala, and Xalapa, during the last quarter of 2022. 

This ongoing growth demonstrates Timberland's commitment to the Mexican market and its aim to bring its quality products to an increasingly wider audience.