Two Years of SiiLA SPOT in Mexico: 360° Marketing for Smart Commercial Property Management

According to consulting firm Tandem Up, over 65% of Mexicans aged 18 to 65 shop online, and in five years, marketplaces are expected to represent more than 60% of global e-commerce. This underscores the significance of SiiLA SPOT in the commercial real estate market.

Two years after its launch, SiiLA SPOT has revolutionized the management and promotion of commercial properties in Mexico, offering data of unparalleled precision and customized solutions that have streamlined transactions and improved decision-making in the office, industrial, and coworking sectors.

Alejandro Delgado (left) and Carlos Garcés (right) have been involved in developing SiiLA SPOT since 2022. Photo: SiiLA.

By: SiiLA News

08/23/2024

Two years ago, SiiLA SPOT made a bold entrance into Mexico's commercial real estate market, marking a turning point in how industry players access and use strategic information for decision-making.

This anniversary not only celebrates the platform's existence, but also the establishment of a new commercial property management and promotion standard. In an increasingly digital market where access to accurate and up-to-date data is crucial, digital marketplaces like SiiLA SPOT have become essential tools for tenants, brokers, and property owners looking to maximize exposure and strategically position their assets.

Alejandro Delgado, Country Manager Mexico at SiiLA, proudly reflects on the launch of SiiLA SPOT.

"Two years ago, we celebrated the launch of SiiLA SPOT with our team, clients, and friends. From that day, we were confident that this tool would revolutionize the real estate market, thanks to our deep sector knowledge, unique market monitoring, and innovative technology implemented on the platform."

With extensive experience in real estate valuation, investment analysis, market research, and entrepreneurship, Delgado highlighted that the platform has fulfilled its mission to transform the real estate market two years after its launch.

"We have successfully attracted top tenants who actively explore properties on our portal, learning more about vacancies and the companies that have joined our platform. Over these two years, we have continuously improved our product by deeply understanding our clients' needs and consistently supporting them in positioning their portfolios," he explained.

In this regard, Alan Rodríguez, Commercial Director of real estate developer Grupo FREL, noted, "SiiLA SPOT has been essential in speeding up transactions. Our experience has shown that the platform presents information capturing potential tenants' interest, leading them to make quick, well-informed decisions. This resulted in a smooth and successful closing within our group."

The Impact of Digital Marketplaces in Mexico

Alejandro Delgado, Country Manager Mexico at SiiLA, Giancarlo Nicastro, CEO of SiiLA, and Colleen Marling, CEO of REIX, at the launch of SiiLA SPOT. Photo: SiiLA.

Digital marketplaces have become a pillar of e-commerce in Mexico, facilitating the shift toward online shopping and transforming consumers' interactions with products.

According to the "Marketplaces Mexico 2023 Study" by marketplace consulting firm Tandem Up, more than 65% of Mexicans aged 18 to 65 shop online, and in the next five years, marketplaces will represent more than 60% of global e-commerce.

Aligning with this trend, SiiLA SPOT has stood out for its ability to adapt to the market's changing needs. Carlos Garcés, SiiLA SPOT's Commercial Coordinator, emphasizes how the platform has evolved to offer functionalities that meet users' current demands.

"We constantly add new features to the platform based on continuous feedback from our users, striving to make it as user-friendly as possible. The ability to create customized reports and property sets are the two features our clients value and have used the most on SiiLA SPOT since its launch."

Among the intelligent solutions the platform has incorporated over the past two years are the "Company" search button, a feature that allows users to view and share all properties promoted by a single company across various digital platforms, and 360° marketing plans, which include social media and email campaigns, the creation of high-quality graphic materials, professional journalistic articles, and promotional events. These tools leverage digitalization and big data to ensure greater precision and reach in disseminated information.

"To guarantee data accuracy and relevance, we are the only ones who upload and update our clients' property information every month," Garcés explained, highlighting the importance of strict data control to avoid property duplication and ensure that information is always up to date.

"Additionally, each month, we provide a detailed performance report of the properties, allowing our clients to track their progress and enabling us to evaluate and adjust the marketing strategy for each of them," he added.

With these advancements, SiiLA SPOT has established itself as a reference in Mexico's commercial real estate market, not just as a marketplace but as a comprehensive platform offering innovative and personalized solutions for each client. Looking ahead, Alejandro Delgado and Carlos Garcés agree that the platform will continue to evolve alongside the market's key players, aiming to keep transforming and improving property commercialization.

Are you ready to experience the benefits of SiiLA SPOT? Join today and start streamlining your real estate transactions! For more information, visit our platform or email us at spot@siila.com.mx.

Latam

Mexico

National

CRE

Market Analytics

Other

ABOUT SiiLA

Founded in 2015, SiiLA is the industry leading REsource for comprehensive commercial real estate market insights, news and events across Latin America. The SiiLA suite of innovative products drive greater accuracy, efficiency, and strategic advantages for top players in the commercial real estate industry.