Two Years of SiiLA SPOT in Mexico: 360° Marketing for Smart Commercial Property Management

Digital marketplaces have become a pillar of e-commerce in Mexico, facilitating the shift toward online shopping and transforming consumers' interactions with products.

According to the "Marketplaces Mexico 2023 Study" by marketplace consulting firm Tandem Up, more than 65% of Mexicans aged 18 to 65 shop online, and in the next five years, marketplaces will represent more than 60% of global e-commerce.

Aligning with this trend, SiiLA SPOT has stood out for its ability to adapt to the market's changing needs. Carlos Garcés, SiiLA SPOT's Commercial Coordinator, emphasizes how the platform has evolved to offer functionalities that meet users' current demands.

"We constantly add new features to the platform based on continuous feedback from our users, striving to make it as user-friendly as possible. The ability to create customized reports and property sets are the two features our clients value and have used the most on SiiLA SPOT since its launch."

Among the intelligent solutions the platform has incorporated over the past two years are the "Company" search button, a feature that allows users to view and share all properties promoted by a single company across various digital platforms, and 360° marketing plans, which include social media and email campaigns, the creation of high-quality graphic materials, professional journalistic articles, and promotional events. These tools leverage digitalization and big data to ensure greater precision and reach in disseminated information.

"To guarantee data accuracy and relevance, we are the only ones who upload and update our clients' property information every month," Garcés explained, highlighting the importance of strict data control to avoid property duplication and ensure that information is always up to date.

"Additionally, each month, we provide a detailed performance report of the properties, allowing our clients to track their progress and enabling us to evaluate and adjust the marketing strategy for each of them," he added.

With these advancements, SiiLA SPOT has established itself as a reference in Mexico's commercial real estate market, not just as a marketplace but as a comprehensive platform offering innovative and personalized solutions for each client. Looking ahead, Alejandro Delgado and Carlos Garcés agree that the platform will continue to evolve alongside the market's key players, aiming to keep transforming and improving property commercialization.

Are you ready to experience the benefits of SiiLA SPOT? Join today and start streamlining your real estate transactions! For more information, visit our platform or email us at spot@siila.com.mx.